In 1984, IBM Launched the "PCjr," Its First Low-Priced, Educational/home

question 382

Multiple Choice

In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion of picking a good brand name?

• A)The name was not distinctive nor memorable.
• B)The name did not fit the company image.
• C)The name had too many legal restrictions.
• D)The name was too confusing with both capital and lowercase letters.
• E)The name failed to suggest the product benefits.

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Definitions:

Physical Appearance

Refers to the observable physical traits of an individual, including body shape, facial features, hair, and style, which can significantly influence both self-perception and social interactions.

Emotional Immaturity

A state characterized by a lack of emotional development, which impacts an individual's relationships and coping mechanisms.

Social Status

The relative position or rank of a person within a society or social group, often determined by wealth, occupation, or other social norms.

Self-confidence

The belief in one’s abilities, qualities, and judgment, which can influence one's approach to tasks, challenges, and interactions with others.