The Central Element of the Marketing Strategy for Pez Candy

question 101

Multiple Choice

The central element of the marketing strategy for Pez Candy, Inc., is the

• A) price.
• B) breath mint.
• C) availability.
• D) dispenser.
• E) fulfillment.

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Definitions:

Microeconomic Theory

The study of individual, household, and firm behaviors in decision making and allocation of resources.

Emphasis

A special importance, value, or prominence given to something.

Good

An item, material, or product that satisfies a want or need; can be tangible (physical) or intangible (like a service).

Perceived Fairness

The subjective judgment by individuals about the fairness or equity of something, often in economic transactions or distributive justice.