When a Company Uses a Product Line Extension, It

question 200

Multiple Choice

When a company uses a product line extension, it

• A) markets a product under a new brand name so that consumers will view it as an entirely new product line.
• B) markets a new product with the current brand name to enter a new market segment in its product class.
• C) speeds up the movement of a product through its product life cycle.
• D) contracts with another firm to manufacture modified versions of the original products.
• E) applies the current brand name to enter a completely different product class.

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Definitions:

Task System

A labor system used on plantations, particularly in the cultivation of rice and cotton, where enslaved people were assigned specific tasks to complete each day, as opposed to working from sunrise to sunset.

Slave

A person who is the legal property of another and is forced to obey them.

Quota

A fixed share or allocation of something, often applied to trade limitations, immigration controls, or production targets.

Dahomey

A historical kingdom in West Africa, known for its powerful military, wealth through trade, and role in the transatlantic slave trade.