A Risk with ________ Is That Too Many Uses for One

question 56

Multiple Choice

A risk with ________ is that too many uses for one brand name can dilute the meaning of a brand for consumers.

• A) brand extensions
• B) product line extensions
• C) cannibalization
• D) private branding
• E) mixed branding

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Definitions:

Pleasure Principle

The driving force of the id that seeks immediate gratification of all desires, wants, and needs.

Drive Reduction

A theory in psychology suggesting that behavior is motivated by the desire to reduce internal tension caused by unmet biological needs.

Incentives

Rewards or stimuli that motivate individuals to perform a certain action or exhibit a desired behavior.

Satisfaction

The fulfillment or gratification of a desire, need, or appetite, or the pleasure derived from this fulfillment.