Which of the Following Statements About Product Line Extensions Is

question 333

Multiple Choice

Which of the following statements about product line extensions is most accurate?

• A) A product line extension strategy typically leads to increased advertising costs.
• B) There are no risks associated with a product line extension strategy.
• C) When the Clorox Co. joins with Kroger supermarkets to advertise Clorox products in a local newspaper, it is engaged in a product line extension.
• D) A product line extension is a form of multiproduct branding.
• E) A product line extension is a form of multibranding.

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Definitions:

Trait

A distinguishing characteristic, such as a habit, manner, or peculiarity. Trait theory in leadership focuses on qualities that mark a leader, such as intelligence, integrity, and energy.

Leader Behavior Description Questionnaire

A survey instrument used to measure the behaviors of leaders, based on the perceptions of their subordinates.

Autocratic

A leadership or management style characterized by individual control over all decisions and little input from group members.

Dimensions of Leadership

The various aspects or attributes that characterize effective leadership, including personal qualities, interpersonal skills, and strategic abilities.