A Discontinuous Innovation Is a Product That

question 254

Multiple Choice

A discontinuous innovation is a product that

• A) disrupts consumers' normal routine but does not require totally new learning.
• B) requires no new learning by consumers.
• C) is not purchased by innovators and early adopters.
• D) initiates obsolescence of a product class.
• E) requires consumers to learn entirely new patterns of behavior and product usage.

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Definitions:

Psychoanalysis

A method of therapy and psychological theory developed by Sigmund Freud, focusing on unconscious motivations and conflicts.

Spontaneous Recovery

The reappearance of an extinguished response after a period in which no further conditioning trials have been presented.

Spontaneous Improvement

The unexpected or sudden recovery or amelioration of a condition or symptoms without deliberate intervention.

Drug Interactions

The effects that may occur when the action of one drug is altered by the presence of another drug, food, or substance.