Mars, Inc, Sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms

question 34

Multiple Choice

Mars, Inc., sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and Three Musketeer candy. This variety of brand names is typical of a __________ strategy.

• A)co-branding
• B)multibranding
• C)multiproduct
• D)mixed brand
• E)private branding

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Definitions:

Corporate Profits

The earnings of a corporation after all expenses have been deducted from revenues.

Shareholders

Individuals or entities that own one or more shares of stock in a public or private corporation, thus having a financial interest in its performance.

Nonprofit Corporations

Organizations that operate for charitable, educational, religious, or public service objectives, not for profit, and often eligible for tax-exempt status.

Personal Liability

The legal responsibility of an individual to cover debts or damages from their own assets, without shield from business or professional roles.