When a New Product or a New Retail Chain Steals

question 44

Multiple Choice

When a new product or a new retail chain steals customers and sales from the organization's older products and retail outlets,it is referred to as

• A)cannibalization.
• B)amortization.
• C)product appropriation.
• D)product pilfering.
• E)marketing Darwinism.

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Definitions:

Engaging

Captivating or holding someone's interest or attention.

Unenforceable

A term that describes a contract or clause that cannot be legally enforced or compelled in court.

Usurious Interest

refers to the charging of excessively high or illegal rates of interest on loans.

Forfeit

To lose or give up something as a penalty for wrongdoing or failure to comply with certain conditions.