New Product Brands Introduced as Defensive Moves to Counteract and Confront

question 261

Multiple Choice

New product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as

• A) co-brands.
• B) private brands.
• C) fighting brands.
• D) brand extensions.
• E) subbrands.

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Definitions:

Scarcity

A fundamental economic problem of having seemingly limitless human wants in a world of limited resources.

Choices

Decisions made by individuals or organizations among two or more alternatives.

Resources

The total means available for economic and political development, such as minerals, labor force, and financial wealth.

Depression

A harsh and long-lasting decline in economic operations, featuring a marked decrease in the GDP, rising unemployment figures, and continued decrease in prices.