Selling a Product to a Different Market Segment Usually Requires

question 83

Multiple Choice

Selling a product to a different market segment usually requires a different marketing action that, in turn, means greater costs. If increased revenues don't offset extra costs of this action, a marketer should

• A) increase the advertising budget.
• B) prune the product offerings.
• C) family brand the products.
• D) combine segments.
• E) group products into categories.

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Definitions:

Data Type

Specifies the kind of data that can be held in a database field, such as text, number, or date.

Customer's Name

A piece of personal information representing the name of a client or purchaser typically used in transactions and record-keeping.

Simple Query Wizard

A tool in database software that guides users through the process of creating a query to select, organize, and display data from one or more tables.

Query Datasheet

A visual display of the data returned by a database query, resembling a table or spreadsheet.