Which of the Following Statements Regarding Service Branding Is Most

question 168

Multiple Choice

Which of the following statements regarding service branding is most accurate?

• A) New services cannot be patented and therefore are rarely branded.
• B) Because services are intangible and more difficult to describe, brand names and logos are of critical importance.
• C) Services must include the word service in each brand name to inform customers they are not purchasing a tangible product.
• D) Brand reputation has little impact on a firm's ability to introduce new services.
• E) Unlike tangible products, services do not use subbranding.

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Definitions:

Maximum Possible Loss

The worst-case scenario loss that an investor or business could experience in their investment or operation.

Initial Margin

Initial Margin is the minimum amount of capital required to enter a position for trading in the securities market.

Borrowed

The act of receiving something with the promise to return it or its equivalent, often referring to funds obtained with the agreement to pay back with interest.

Common Stock

A type of security that represents ownership in a corporation, giving holders voting rights and a share in the company's profits via dividends.