The Final Step in Segmenting and Targeting Markets That Links

question 75

Multiple Choice

The final step in segmenting and targeting markets that links customer needs to marketing actions is to

• A) take marketing actions to reach target markets.
• B) group potential buyers into segments.
• C) select target markets.
• D) group products to be sold into categories.
• E) develop a market-product grid and estimate size of the overall market.

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