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Organizations attempt to reduce inconsistency in their services by
Cannon-Bard Theory
A theory of emotion that argues that we experience physiological arousal and emotional feelings simultaneously and independently.
Neck-Level Spinal
Pertaining to the region of the spinal cord that is located at the level of the neck, involving cervical vertebrae.
Two-Factor Theory
A psychological theory that proposes emotions are based on two factors: physiological arousal and cognitive labeling of that arousal.
Polygraph Principle
The polygraph principle is based on detecting physiological changes in the body as a response to questions, used to infer truthfulness.
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