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Chuck is a guide for tours that take visitors to swim with Manatees in central Florida. He is a very gregarious guy with funny stories and a great way with people, so many online reviewers mention him by name and say little about the organization he works for. The reviewers' inability to see the distinction between Chuck and the tour company is an example of which unique characteristic of services?
System II
A term often used in psychology to describe the deliberative, analytical form of cognition that requires concentration and is slower than intuitive thinking.
Intuitive Thinking
A cognitive process that involves making judgments and solving problems based on implicit knowledge and feelings, rather than explicit reasoning.
Reasoning
The mental process of generating conclusions, judgments, or inferences from facts or premises.
System I
Refers to the fast, automatic, and intuitive way of thinking, as opposed to System II's slower, more deliberate thought process.
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