Figure 10-6 -Figure 10-6 Above Shows the Sequential Process of Building Brand

question 363

Multiple Choice

Figure 10-6
-Figure 10-6 above shows the sequential process of building brand equity. The second step is to establish a brand's meaning in the minds of consumers. This step consists of two dimensions, B and C, which represent

• A) brand performance and brand imagery.
• B) brand identity and brand emotion.
• C) consumer judgments and consumer feelings.
• D) brand awareness and consumer-brand connection.
• E) consumer feelings and brand imagery.

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Definitions:

Endangered Species

Endangered species are organisms facing a very high risk of extinction in the wild, as classified on the International Union for Conservation of Nature (IUCN) Red List.

Global Warming

The long-term rise in Earth's average surface temperature, primarily due to human activities that increase concentrations of greenhouse gases in the atmosphere.

Carbon Dioxide

This gas is characterized by its lack of color and smell, coming from the burning of organic compounds and carbon, and from respiratory activities. It's naturally part of the ambient air and crucial for the photosynthesis process in plants.

Hydrochlorofluorocarbons

Compounds used as refrigerants, solvents, and blowing agents, less damaging to the ozone layer than CFCs but still concerning for global warming.