The Two Basic Components of a Customer's Evaluation of a Service

question 10

Multiple Choice

The two basic components of a customer's evaluation of a service are

• A) expectations and customer contact.
• B) expectations and experience.
• C) intangibility and inconsistency.
• D) performance and credence.
• E) inconsistency and inseparability.

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Definitions:

Social Security

Social Security is a government program that provides financial support to people who are retired, disabled, or survivors of deceased workers, primarily funded through payroll taxes.

Median Age

The median age is a statistical measure indicating the age at which half the population is older and half is younger, often used to analyze the age distribution of a population.

Vigorous Growth

Rapid and strong expansion or development in the context of economics, business, or biological systems.

Intrapreneurs

Employees within a company who are tasked with developing innovative ideas or projects as if they were entrepreneurs running their own startups.