Marketing Dashboard Map -In the Marketing Map Above, the Annual Growth Rate in Growth

question 316

Multiple Choice

Marketing Dashboard Map
-In the marketing map above, the annual growth rate in each state is shown. There are 11 "good" states (CA, NV, AZ, NM, CO, TX, LA, MN, IL, GA, and FL) and 15 "bad" states, meaning very poor states (ID, UT, NE, IA, OH, WV, NC, PA, MD, NJ, CT, RI, VT, NH, and ME) . If you were a marketing manager faced with this dashboard, which of the following would be the best action?

• A) focus on the shortfalls in Idaho and Utah
• B) revise the relevant goals for both the East and West Coast
• C) conduct additional market research in the Southern United States
• D) examine your distribution system in the Northeastern United States
• E) change the marketing metric being used to evaluate cities individually

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Definitions:

Overtly Aggressive

Behavior that is openly hostile or assertive, without any effort to hide one's intentions or feelings.

Accommodator

Someone who manages conflict by giving in rather than engaging in the conflict.

Concern For Task

The degree of attention or effort a person or group devotes to achieving specific work or task goals.

Concern For People

A management attitude or approach that places a high value on employees' well-being and personal needs.