After Gaining Widespread Attention with the Media, as Well as Popularity

question 54

Multiple Choice

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

• A) not satisfying customer needs on critical factors
• B) poor product quality
• C) poor execution of the marketing mix
• D) an insignificant point of difference
• E) bad timing

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Definitions:

Accreditation

The process of validating the credibility and legitimacy of an institution, organization, or program by a recognized authority.

Retail Stores

Physical or online places of business that sell goods or merchandise to the public for personal or household use.

Fireworks

Devices containing combustible chemicals that produce a spectacular explosion when ignited, typically used for entertainment.

Qualify to do Business

The process by which a company meets the legal requirements to operate in a jurisdiction outside of its original incorporation.