Which of the Following Is False About a Multibranding Strategy

question 93

Multiple Choice

Which of the following is false about a multibranding strategy?

• A) With a multibranding strategy, there is no risk that a product failure will affect other products in the line.
• B) Some large firms have found that the complexity and expense of implementing a multibranding strategy outweigh its benefits.
• C) With a multibranding strategy, each brand is unique to each market segment.
• D) A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
• E) Some multibrands are introduced to confront competitors' brands.

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Definitions:

Cosmopolitanism

An ideology that all human beings belong to a single community, based on a shared morality.

Globalism

The process of the world becoming increasingly interconnected and interdependent through economic, technological, political, and cultural exchange.

Globality

Describes a social condition characterized by the awareness and interconnectivity of global scale processes and phenomena, surpassing the concept of globalization.

Benjamin Barber

An American political theorist best known for his work on democracy and civic society, including the book "Strong Democracy."