One Reason New Products Fail Is That Although Most Major

question 125

Multiple Choice

One reason new products fail is that although most major corporations use a formal decision-making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

• A) written protocol
• B) Stage-Gate®process
• C) cross-functional team
• D) prototype test
• E) test market

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Definitions:

Valentine's Gift

A present given to express affection or love on Valentine's Day, typically symbolizing romantic interest or appreciation.

Assignment

The transfer of rights or property from one party to another.

Delegation

The act of transferring responsibility and authority from one person to another while maintaining accountability for the outcome.

Novation

The act of replacing an obligation to perform with a new obligation, or substituting a new party into an existing contract.