Generating Insights Leading to Marketing Actions Based on Massive Numbers

question 214

Multiple Choice

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

• A)brainstorming.
• B)groupthink.
• C)outsourcing.
• D)crowdsourcing.
• E)NIH method.

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Definitions:

Five Stages

refers to a model often used to describe the progression through stages of grief and loss, including denial, anger, bargaining, depression, and acceptance.

Prefrontal Cortex

The part of the brain located at the front of the frontal lobe, associated with decision making, social behavior, and personality expression.

Risky Behaviour

Actions that expose individuals to harm or substantial risk of negative consequences.

Adolescents

Individuals in the transitional stage of human development that occurs between childhood and adulthood, typically between ages 10 and 19.