In Which Stage of the New-Product Development Process Is a SWOT

question 102

Multiple Choice

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)development
• E)new-product strategy development

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Definitions:

Intelligence

The ability to learn from experience, solve problems, and use knowledge to adapt to new situations.

Objective Goals

Specific, measurable outcomes that individuals or organizations aim to achieve within a time frame.

Unguided Self-discovery

A process where individuals explore and understand their own feelings, thoughts, and actions without structured guidance or intervention.

Fictional Finalism

A concept from Adlerian psychology suggesting that individuals are motivated more by their expectations of the future than by past experiences.