In Addition to Seeking Ideas from More Well-Known Sources, Organizations

question 88

Multiple Choice

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller, nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

• A) scones with coffee-flavored cream frosting.
• B) an Omega-3 enriched SKU for the Philadelphia cream cheese line.
• C) a carbonated yogurt called Go-Gurt Fizzix.
• D) deep fried chicken skins for people who cannot eat pork.
• E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos.

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Definitions:

Peptide Bond

A covalent bond formed between amino acids during the synthesis of proteins.

rRNA

Ribosomal RNA, a type of RNA that, together with proteins, makes up the ribosomes, where protein synthesis occurs.

Uracil

A nitrogenous base found in RNA, replacing thymine found in DNA, and pairs with adenine during RNA synthesis.

Adenine

A purine nucleobase, one of the four building blocks of DNA and RNA, involved in cellular energy transfer and signaling.