In Which Stage of the New-Product Development Process Would a Firm

question 81

Multiple Choice

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to develop a new-product protocol and identify its strategic role for the firm?

• A) idea generation
• B) screening and evaluation
• C) new-product strategy development
• D) business analysis
• E) development

---

Definitions:

Prototype

A prototype is the initial or preliminary version of a device, system, or product that serves as a model for further development and testing.

Geometric Forms

Shapes and figures that are defined in mathematics by precise terms and formulas, such as circles, squares, and triangles.

Concept Formation

The process of learning new categories by organizing and classifying information based on shared features or characteristics.

Algorithm

A methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedier—but also more error-prone—use of heuristics.