A Business Firm Goes to the Trouble and Expense of Segmenting

question 110

Multiple Choice

A business firm goes to the trouble and expense of segmenting its markets when

• A) it can comfortably maintain market share.
• B) it expects this to result in increased sales and profits.
• C) it can also assume social responsibility.
• D) the firm's resources are very scarce.
• E) it desires to provide the best quality products on the market.

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Definitions:

Advertising Wearout

The phenomenon where repeated exposure to an advertisement leads to boredom and a reduced effectiveness of the advertisement.

One-Sided Arguments

Persuasive messages that present only the positive aspects or benefits of a particular viewpoint, product, or idea without acknowledging opposing perspectives.

Two-Sided Arguments

Persuasive messages that present both positive and negative information about a subject to appear more unbiased and effective.

Moderate Threat

Moderate threat refers to a perceived risk that is neither too high to cause panic nor too low to be ignored, often used in persuasive messages to achieve an optimal response.