Segmentation Based on What Product Features Are Important to Different

question 151

Multiple Choice

Segmentation based on what product features are important to different customers is a type of

• A) demographic segmentation.
• B) behavioral segmentation.
• C) psychographic segmentation.
• D) geographic segmentation.
• E) socioeconomic segmentation.

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Definitions:

Union Members

Individuals who belong to a labor union, an organization that represents workers in negotiations with employers over wages, benefits, and working conditions, aiming to improve members' economic status and work environment.

United Automobile And Aerospace Workers

A labor union that represents workers in the automobile, aerospace, and agricultural implement manufacturing industries in the United States.

Monopsony

Monopsony is a market condition where there is only one buyer for a product or service, giving the buyer substantial control over the market and the terms of purchase.

J.P Stevens

An American textile manufacturer once prominent but now absorbed through various mergers; also known for landmark labor disputes.