A Perceptual Map Is

question 69

Multiple Choice

A perceptual map is

• A) a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B) a framework used to demonstrate the growth or decline of specific market segments within an industry.
• C) a means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers.
• D) a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
• E) the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive product

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Definitions:

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