Assume You Are Manager of the Outback Steakhouse, a Franchised

question 107

Essay

Assume you are manager of the Outback Steakhouse, a franchised restaurant that has opened at new location in St. Louis. Describe which segmentation base(s) and possible segmentation variable(s) you would use to segment its market and explain why each supports the appropriate market segmentation strategy.

---

Definitions:

Rigid Structure

Typically describes an organizational framework with strict rules, roles, and procedures that limit flexibility and adaptability.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.

Short-term Profits

Profits earned within a short time frame, typically within a year, emphasizing immediate financial performance over long-term sustainability.

Scenario Analysis

A process of analyzing possible future events by considering alternative possible outcomes.