A Basic Test of the Usefulness of the Market Segmentation

question 113

Multiple Choice

A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can

• A) increase sales and profitability.
• B) stand up to legal scrutiny.
• C) be socially responsible.
• D) create sustainable demand.
• E) produce product differentiation.

---

Definitions:

Performance Appraisal

A formal assessment process in which the work performance of an employee is documented and evaluated, often to determine promotion, compensation, and developmental needs.

Performance Evaluation

The systematic assessment of an employee's job performance, including accomplishments, strengths, and areas for improvement.

Behavior Change

The process of transforming or modifying an individual's actions to achieve a desired outcome or improve personal habits.

Employee Involvement Programs

Programs designed to encourage employees to contribute their ideas and participate in decision-making processes within the organization.