Market Segmentation Refers to

question 5

Multiple Choice

Market segmentation refers to

• A)the philosophy that to do a truly excellent job of marketing,a company should concentrate on only one customer segment at a time.
• B)sorting prospective buyers into groups that are willing to pay more than the cost of production for a good or service.
• C)disaggregating prospective buyers from groups into segments of one (individuals)and then creating specific products that will satisfy this person's unique needs.
• D)aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
• E)the belief that it is possible to satisfy every customer's needs if you can identify the correct segment within which they belong.

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Definitions:

Collateral

Assets pledged by a borrower to secure a loan or credit, which can be seized by the lender if the borrower fails to repay according to the agreed terms.

Repossessing

Repossessing refers to the process of a lender taking back possession of property (typically collateral) when the borrower fails to make required payments.

Collateral

An asset that a borrower offers to a lender as security for a loan, which may be forfeited in case of default.

Debtor Default

A situation in which a debtor fails to meet the legal obligation of debt repayment, possibly leading to legal action by the creditor.