When Compared to a Multiple Products, Multiple Market Segments Strategy

question 22

Multiple Choice

When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy

• A)is a much more effective means of meeting consumers' individual needs.
• B)creates greater savings in production costs.
• C)is a more effective way of meeting organizational objectives.
• D)has significantly higher distribution costs.
• E)is more profitable since a firm can charge the new segments higher prices without changing the product.

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation paired with relaxation exercises.

Deep Muscle Relaxation

A technique that involves the deliberate tensing and then gradual relaxing of muscle groups across the body to reduce stress and physical tension.

Flooding

A behavior therapy based on classical conditioning and used to treat phobias by exposing clients to the feared object or event (or asking them to imagine it vividly) for an extended period, until their anxiety decreases.

Time-out

A disciplinary technique that involves placing a child in a designated area for a short period to encourage reflection on inappropriate behavior.