Which of the Following Is Not a Reason to Segment

question 149

Multiple Choice

Which of the following is not a reason to segment a market?

• A) The ability to assign buyers to a segment is simple and cost-effective.
• B) It would cause an increase in market share or profit.
• C) All the buyers in the entire market have similar wants and needs.
• D) There is a potential marketing action to reach it.
• E) There are different wants and needs of buyers in the entire market.

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Definitions:

Workers

Workers are individuals engaged in physical or intellectual activities to produce goods or provide services in exchange for wages.

Managers

Individuals in an organization responsible for controlling or administering all or part of a company, often involved in making crucial corporate decisions.

Pork-Barrel Legislation

Government spending or appropriations that are intended to benefit constituents of a politician in return for their political support, often through local or state projects that are not necessarily needed.

Logrolling

A political process where lawmakers exchange support for each other’s legislative bills or policies, often leading to the passage of legislation that might not otherwise succeed on its own merits.