The Nielsen PRIZM® Lifestyle Segmentation Is Based on the Belief

question 130

Multiple Choice

The Nielsen PRIZM® lifestyle segmentation is based on the belief that "birds of a feather flock together." It combines ________ with a geographic component.

• A)situational segmentation
• B)socioeconomic segmentation
• C)demographic segmentation
• D)psychographic segmentation
• E)behavioral segmentation

---

Definitions:

Heat of Hydrogenation

The change in enthalpy that occurs when a compound is hydrogenated, typically used to measure the stability of unsaturated compounds.

Zaitsev's Rule

A principle in organic chemistry predicting the preferred alkene product in elimination reactions, favoring the more substituted alkene.

Zaitsev's Rule

A rule in organic chemistry predicting that in an elimination reaction, the more substituted alkene product will be favored.

Heat of Hydrogenation

The change in enthalpy that accompanies the addition of hydrogen (H2) to unsaturated bonds in a molecule, typically measured as a release of heat.