The Market Segmentation Strategy Known as Frequency Marketing Focuses on

question 196

Multiple Choice

The market segmentation strategy known as frequency marketing focuses on

• A) trial.
• B) the average number of times a person in the target audience is exposed to an advertisement.
• C) consumption preferences.
• D) turnover.
• E) usage rate.

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Definitions:

Human Health

Overall state of physical, mental, and social well-being for individuals or populations, not merely the absence of disease.

Racism

A doctrine of superiority by which one group justifies the degrading of others based on their distinctive physical characteristics.

Thrifty Genotype

A hypothesis suggesting that certain genotypes, which efficiently store fat, increased survival during periods of famine, but predispose individuals to type 2 diabetes in modern environments with constant food availability.

Genetic Difference

Variations in the DNA sequences among individuals or populations, which contribute to the biological diversity and hereditary traits.