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Figure 9-9
-Each cell of the complete market-product grid shows the
Business Ethics
Principles and standards that guide behavior in the world of business, focusing on fairness, transparency, and integrity.
Ethical Values
The principles that guide behavior in terms of the distinction between right and wrong, often forming the foundation of decision-making in a personal or organizational context.
Bicultural Audit
An evaluation process that examines the integration, interaction, and function of two distinct cultures within an organization or societal context.
Cultural Relations
The interactions and relationships between individuals or groups from different cultural backgrounds, encompassing understanding, communication, and often collaboration across cultural lines.
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