The Extraction of Hidden Predictive Information from Large Databases to Find

question 110

Multiple Choice

The extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions is referred to as

• A) predictive analysis.
• B) information extraction.
• C) variable analysis.
• D) database management.
• E) data mining.

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Definitions:

Reality

The state of things as they actually exist, as opposed to an idealistic or notional idea of them.

Dopamine

A neurotransmitter in the brain that plays a key role in regulating mood, motivation, pleasure, and reward.

Neuroleptic Malignant Syndrome

A rare, but life-threatening, reaction to antipsychotic drugs characterized by fever, muscle rigidity, and autonomic dysfunction.

Motor Control

The ability to regulate or direct the mechanisms essential for movement.