After Establishing the Market Segments and Product Groupings on a Market-Product

question 88

Multiple Choice

After establishing the market segments and product groupings on a market-product grid, the next step is to

• A) fill in the appropriate cells with precise statistical data from primary and/or secondary sources.
• B) estimate, with intelligent guesstimates as necessary, the market size for each cell.
• C) total the vertical columns to identify the greatest marketing synergies and efficiencies.
• D) total the horizontal rows to identify greatest operations/production synergies and efficiencies.
• E) identify a marketing action for every product-market combination in the grid.

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Definitions:

Market Share

The percentage of total sales volume in a market captured by a brand, product, or company.

Domestically

Pertaining to or occurring within a country's borders; not foreign or international.

Worldwide

Pertains to activities or operations that are carried out on a global scale, affecting or involving people from all over the world.

Services

Activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.