Figure 7-1 -According to Figure 7-1, What Does D Represent in the in the Marketing

question 209

Multiple Choice

Figure 7-1
-According to Figure 7-1, what does D represent in the marketing research process?

• A) define the problem
• B) develop the research plan
• C) develop findings
• D) collect relevant information
• E) take marketing actions

---

Definitions:

fMRI

Functional Magnetic Resonance Imaging, a neuroimaging technique used to measure and map brain activity by detecting changes associated with blood flow.

ERP

An acronym for Event-Related Potential, a measured brain response that is the direct result of a specific sensory, cognitive, or motor event.

Left Hemisphere

The left side of the brain, typically associated with analytical tasks, language processing, and logic.

Language Processing

The method by which the brain comprehends, interprets, and produces language, including spoken, written, and sign language.