Figure 8-6 -Figure 8-6 Shows the Market-Product Grid for a Wendy's Restaurant

question 129

Multiple Choice

Figure 8-6
-Figure 8-6 shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The largest potential market segment consists of

• A) students that live in a dormitory.
• B) students that live in an apartment.
• C) students that are day commuters.
• D) students that are night commuters.
• E) faculty or staff members.

---

Definitions:

Amputated

The condition or process of having a body part, typically a limb, surgically removed.

Sensations

The physical feelings that result from stimulation of the sensory receptors.

Corpus Callosum

A large band of neural fibers connecting the two hemispheres of the brain, facilitating communication between them.

Visual Field

The total area in which objects can be seen in the peripheral vision while the eye is focused on a central point.