Which of These Is Collected from Consumers to Develop a Product's

question 103

Multiple Choice

Which of these is collected from consumers to develop a product's perceptual map?

• A) consumer judgments about the important attributes for a product or brand class
• B) a listing of all prospective brands and products
• C) managerial judgments about how consumers perceive products
• D) rank order of the ratings of an existing brand's preference relative to its competitors
• E) detailed explanations of why consumers make the choices they do

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Definitions:

Substantive Law

The set of laws that governs how members of a society are to behave, defining rights and responsibilities in civil law as opposed to procedural or administrative law.

Legal Rights

Entitlements granted by the law to individuals, allowing them to perform certain actions or to be protected against certain actions by others.

Legal Obligations

Duties enforced by law that require individuals or entities to act in a specified manner, often under penalty for failure to comply.

NFPA

The National Fire Protection Association, an organization that develops and publishes fire safety and prevention standards, including codes for building construction and protection systems.