Examlex
What are the three types of data needed from consumers to develop a perceptual map?
Construct Validity
The extent to which a test or instrument measures the theoretical construct or concept it is intended to measure.
Statistical Analyses
The collection of methods used to process, interpret, and draw conclusions from collected data.
Accurate Measurement
The degree to which a measurement reflects the true value of the attribute it is intended to measure.
Interpretations of Test Scores
The process of making sense of the numerical outcomes derived from assessments, considering context, norms, and the individual's background.
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