Several Marketing Data Services Provide Information on Household Demographics and Lifestyle

question 153

Multiple Choice

Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, responses to promotions, and social media use. The principle advantage of these services is that

• A) one service can collect, analyze, interrelate, and present this disparate information.
• B) all data collection and analysis is computerized, so the results obtained are almost instantaneous.
• C) members of the firm can be included in the analysis of data, making the results more reliable.
• D) the service gets paid on a percentage basis; the better the information, the higher the fee.
• E) firms using these services get discounts if they share their customer data with competitors.

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Definitions:

Projective Test

A psychological assessment tool in which subjects respond to vague or ambiguous stimuli, revealing hidden emotions and internal conflicts.

Overdiagnosis

The diagnosis of a condition or disease that is unlikely to cause harm during the patient's lifetime, leading to unnecessary treatment.

Language during Assessment

The specific linguistic expressions and vocabulary used by individuals or evaluators during the evaluation of cognitive, academic, or psychological abilities.

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Individuals residing in the United States who are of European descent, often referenced in sociological and demographic studies.