Test Screenings and Tracking Studies Are Examples of Market Research

question 135

Multiple Choice

Test screenings and tracking studies are examples of market research techniques used in the movie industry to

• A) estimate a production company's potential market share.
• B) identify prospective nominees for industry awards such as the Oscars.
• C) create an advance market for the movie's DVD release regardless of whether it is successful in its theater release or not.
• D) identify possible story lines or plots for future movie ventures.
• E) reduce uncertainty and improve marketing actions.

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