Figure 7-2 -Figure 7-2 Shows That Secondary Data May Be Divided into Divided

question 136

Multiple Choice

Figure 7-2
-Figure 7-2 shows that secondary data may be divided into two related parts. If Box A represents marketing input and outcome data (budgets, call reports, customer communications, etc.) , which type of data is A?

• A) questionnaire data
• B) mined data
• C) internal secondary data
• D) external secondary data
• E) observational data

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Definitions:

Avoidance Motivation

A behavioral response aimed at avoiding negative outcomes or stimuli, where actions are taken to prevent or minimize unpleasant or harmful consequences.

Intrinsic Motivation

The drive to engage in activities for their own sake, based on internal rewards such as satisfaction, enjoyment, or a sense of accomplishment.

Extrinsic Motivation

Motivation that is driven by external rewards such as money, fame, grades, or praise rather than for the sake of personal satisfaction.

Avoidance Motivation

An emotional and cognitive state that drives an individual to evade or escape negative outcomes, threats, or discomfort.