In Marketing Research, ________ Involves Generalizing the Results from the Sample

question 37

Multiple Choice

In marketing research, ________ involves generalizing the results from the sample to much larger groups of distributors, customers, or prospects to help decide on marketing actions.

• A) nonprobability sampling
• B) probability sampling
• C) extrapolation
• D) statistical inference
• E) criteria sampling

---

Definitions:

Required Rate

The minimum annual percentage return an investment must earn to be considered a viable option.

Nondiversifiable Risk

A type of investment risk that cannot be mitigated or eliminated through portfolio diversification, often associated with market-wide risks.

Realized Return

The actual gain or loss achieved on an investment over a specific period, taking into account both income and capital gains.

Expected Returns

The anticipated return on an investment, considering both the probability and the amount of potential returns.