Data Are the

question 167

Multiple Choice

Data are the

• A) subjective psychographic feelings collected by an organization upon which it bases subsequent marketing actions.
• B) objective demographic characteristics collected by an organization upon which it bases subsequent marketing actions.
• C) facts and figures related to the problem that are divided into two main parts: secondary data and primary data.
• D) information collected by a source other than the company itself used to determine the best possible solution to a marketing problem.
• E) facts and figures related to the problem that are only available for purchase from the federal government.

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Definitions:

Developmental

Pertaining to growth or development in any area such as personal, social, or professional skills and capabilities.

Fundamental

Pertaining to the basic, primary, or essential aspects or principles of a subject or field.

Authentic Leadership

A leadership approach focused on being genuine and transparent in one’s leadership style, emphasizing honesty and integrity.

Purpose

The reason for which something is done or created or for which something exists.