What Marketing Metric Determines Whether a TV Program Such as the Big

question 20

Multiple Choice

What marketing metric determines whether a TV program such as The Big Bang Theory remains on the CBS broadcast TV network?

• A) appeal
• B) cost per ad
• C) rating
• D) poll
• E) frequency

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Definitions:

Stop Signal Task

A psychological test used to measure an individual's ability to inhibit a response that has already been initiated.

Attention-Deficit Disorder (ADD)

A neurological disorder characterized by a pattern of inattention and/or impulsivity that interferes with functioning or development.

ADHD

ADHD, Attention-Deficit/Hyperactivity Disorder, is a neurodevelopmental disorder characterized by a pattern of inattention, hyperactivity, and impulsivity that is more frequent and severe than typical developmental levels.

Heuristics

Heuristic techniques that ease the decision-making process by employing simple, efficient rules.