Define Product Positioning

question 32

Essay

Define product positioning. What are two approaches to product positioning? Give an example of each approach.

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Definitions:

Parasympathetic

Part of the autonomic nervous system responsible for conserving energy and bringing the body to a state of rest by slowing the heart rate and increasing intestinal and gland activity.

Autonomic Nervous System

The segment of the nervous system responsible for regulating automatic body functions such as digestion, heartbeat, and breathing rate.

Central

Pertaining to the main or most important part; often used in a variety of contexts to denote centrality or significance.

Sympathetic Nervous System

Part of the autonomic nervous system that prepares the body for action by triggering the fight-or-flight response during stressful situations.