The Nielsen Television Index Ranking Reports the Rating of Each

question 120

Multiple Choice

The Nielsen Television Index Ranking reports the rating of each TV program. With about 120 million TV households in the United States, a single rating point

• A) is not a good measurement of television viewership.
• B) equals one point on a 10-point scale.
• C) has limited impact on advertising rates for marketers.
• D) equals 1 percent, or about 1,200,000 TV households.
• E) suggests that a show has very few viewers.

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Definitions:

Infant-Directed Speech

A type of speech characterized by a higher pitch, slower rate, and exaggerated intonation patterns, used by adults when speaking to babies, facilitating language acquisition.

Affluent

Having a great deal of wealth; characterized by richness and abundance.

Language Development

The process by which individuals acquire the capacity to perceive, produce, and use words to understand and communicate.

Nativist Approach

A theory in psychology that suggests skills or abilities are innate and genetically inherited rather than learned.