What Global Market Entry Strategy Involves Slightly More Risk Than

question 154

Multiple Choice

What global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

• A)direct exporting
• B)licensing
• C)cooperative
• D)joint venture
• E)direct investment

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Definitions:

Setting Goals

The process of identifying something that one aims to achieve, often broken down into short-term or long-term objectives.

Capabilities

Refers to the abilities or qualities necessary to achieve a particular task or to perform a specific function.

Cognitive Abilities

Mental capabilities that include thinking, reasoning, problem-solving, and planning.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives.